The issue of Brand is never as relevant as when dealing with a retail commission. At Mackay + Partners we are skilled in defining target markets and positioning brands in the most beneficial cultural environments. Our clients are often in the process of building a brand and their environment is key to their success. Frequently our full and diverse range of skills is called upon in the production of a complete environment for a retailer.
With Muji we were involved in the translation of the Japanese brand for the British market and giving it a High Street presence.