O2 Store Concept  London

Invited to provide design ideas for the new O2 retail experience that will be rolled out to 25 stores within the next 6 months, with a short development program, Mackay + Partners developed a kit of parts approach to the design, with panels designed to clip together and by using different forms provided place for product, payment and information stations. Interwoven into this was the development of soft areas that allowed customers to drop in and listen to the latest music track or see an O2 representative.

O2 wanted to create a 4th space, M+P proposed a sustainable design that south to recycle product and knowledge.